Tips and Tricks for Video Landing Pages

Tuesday, June 9, 2009

If there's one common discussion on things to test with your landing pages, it's whether or not to use video.

Video tutorials for software, repurposing commercials for beverages, and other versions of video can be used to show a user that a product a real, and even more, it's great. Hey, even dentists are getting into video.

In general, websites are seeing an increase in conversion rates from video in the 1-2% range, but can go as high as 12%.

Different ways to use video landing pages:
º Event testimonials, shot at your event during networking breaks
º Membership website walkthroughs
º Membership website tutorials
º Book introductions by the author
º CD or DVD clips
º Email newsletter introductions

Tips for your video landing pages:
Keep the video under 10 minutes – if a user feels like they can reach the end of the video, they will stay longer and pay attention longer

Video sells video – if you're selling a video product, it's a no-brainer to slice it up into promotional videos

Don't go crazy over quality – tons of publishers and marketers tout the Flip Mino as the best thing since sliced bread. It's small, it's high quality, and it's all you really need to start. Getting caught up in the details will only cause delays.

Keep it real – research shows that the fancier you get with editing, the less conversions you get. That means all those animations, voice-over and layover text have to go. Keep it simple, don't distract your user.

Make it personal – Video lends your site authenticity. It can help relieve some anxiety of online buyers by lending a face or voice to your product or company.

As always, the key is to test, test, test.


andy June 10, 2009 at 5:21 AM  

As the old adage goes" be the jack of all trades if master of none", we, at Virtual Studio Pvt Ltd have gone a step further and remodeled it. Yes! Be the jack of all trades and master of some, as we plunge into new horizons becoming the masters of the legacy left to us by the people who have worked here, there by honing our skills in new ventures.
From corporate films to web designing and development to E-commerce or web Marketing, you name it, we have a foot-hold in almost all walks of lives. Solutions to Search engine Optimization SEO is another feather in our cap, which has seen customers making a bee line for Vsworld.

anab01 August 26, 2010 at 2:25 AM  

Yes i appreciate your words,its really very great one this one very helpful blog for the business men.the i'll absolutely get lot's of information regarding seo process that how it works.
seo projects

brady August 29, 2010 at 9:36 PM  
This comment has been removed by the author.

  © Blogger template Cumulus by 2008

Back to TOP