Tips and Tricks for Video Landing Pages

Tuesday, June 9, 2009

If there's one common discussion on things to test with your landing pages, it's whether or not to use video.

Video tutorials for software, repurposing commercials for beverages, and other versions of video can be used to show a user that a product a real, and even more, it's great. Hey, even dentists are getting into video.

In general, websites are seeing an increase in conversion rates from video in the 1-2% range, but can go as high as 12%.

Different ways to use video landing pages:
º Event testimonials, shot at your event during networking breaks
º Membership website walkthroughs
º Membership website tutorials
º Book introductions by the author
º CD or DVD clips
º Email newsletter introductions

Tips for your video landing pages:
Keep the video under 10 minutes – if a user feels like they can reach the end of the video, they will stay longer and pay attention longer

Video sells video – if you're selling a video product, it's a no-brainer to slice it up into promotional videos

Don't go crazy over quality – tons of publishers and marketers tout the Flip Mino as the best thing since sliced bread. It's small, it's high quality, and it's all you really need to start. Getting caught up in the details will only cause delays.

Keep it real – research shows that the fancier you get with editing, the less conversions you get. That means all those animations, voice-over and layover text have to go. Keep it simple, don't distract your user.

Make it personal – Video lends your site authenticity. It can help relieve some anxiety of online buyers by lending a face or voice to your product or company.

As always, the key is to test, test, test.


Free Website Add Ons & Web Tools

Monday, April 6, 2009

Most of people like Free Tools, and here I am to help you to add many free tools on your blog or website, like Free Guestbooks, Message Boards, Counters, MiniPolls, Classifieds, Email Forms, Tell A Friend, Live Java Chat, Bravenet Messenger, Password Protection, Photo Storage, Cartoons, Greeting Cards, Mailing Lists, VoteCasters, Search Engines, and more! Easy installation, simple maintenance and customizable interfaces!

Website Counter & Statistics
Learn everything you need to know about your site's visitors.

Calendar of Events
Display an event calendar on your site!

Let your visitors leave messages for you or the world.

Photo Gallery
Display your favourite photos in an online photo album.

Headline News
Provide up-to-the minute news for your visitors automatically!

Passsword Gate
Password protect your site to restrict access.

Web Journal/Blog
Share your thoughts with this fantastic online diary service.

Tell A Friend
Allow your visitors to easily recommend your site to their friends.

Site Search
Enable visitors to do keyword searches on your website.

Email Forms
Receive feedback or information from you visitors via email.

Live Chat
Chat in real-time with people who are visiting your chat room.

Message Forum
Our terrific message forum features many popular features.

Mailing List
Inform your visitors of site changes or product news.

Vote Caster
Set up surveys, quizzes, and polls in just a few minutes.

Mini Poll
Tap into the minds of your visitors with this useful service.

Set up an ecard section in your website.

Allow your visitors to buy/sell/trade their products and services.

Website Hosting
Unbeatable storage & bandwidth and the best FREE web tools.

Domain Name Registration
Register your very own Domain Name.

Check out above tool, free of cost and make show your visitors your professional website. Enjoy!!!


Tools for Twitter

Friday, April 3, 2009

With you can measure how many people click on your links, where they're from, when they clicked on them, whether others re-tweeted your message, and some pretty interesting statistics about the page you're linking to.

TweetVolume is the of Twitter. You can use it to track the success of your competitors on Twitter by comparing how many times you're all mentioned on Twitter. Then you can use the stats from the above tools to increase your volume.

Twitter-Friends gives you 19 metrics about your own usage such as Twitter Rank, Loyalty (Stickiness), Conversational Rank and other interesting metrics. It comes with all kinds of pretty graphics for those "convince the boss that Twitter is useful" presentations.

Here are some more you can check out:

Below are Firefox Addons:
Twitbin :
Twitbin is a firefox extension that allows you to keep up with all of your Twitter conversations right from your browser sidebar. Send messages, receive messages, share links, and more from Twitbin, the best twitter addon for firefox out there.

Twitter Fox:
TwitterFox is a Firefox extension that notifies you of your friends' status on Twitter.

Hope you like this post all about twitter tools, let me know if you know other tools in your comments, thanks.


Tips for Online Business Marketing

Marketing in a traditional sense has always been done by putting an ad either in the newspaper, the radio and the television; but what about doing business online on internet?

Being in the digital age, efforts done by marketing to get the message across is not that different. It has just become a little more high tech which continues to help drive sales.

Businesses that want to sell something in the market need 2 things. The first is the product to be sold which later on will be distributed. The second is marketing which is the vehicle that is used to carry that message across to the consumer so that people are aware of its existence then it is purchased.

One way of the fastest ways of doing marketing today is building a website. Should one decide to shift and decide to do this, Learn more here about to get started with online business marketing!!!

1. The first thing to do is to determine what the person wants to do. The product has to fill a need that the customers want right now. It should provide a solution of some kind that will make that will improve the quality of life either at home or at work.

2. The next is to do the proper research. If the business is done with a group of people or a single proprietorship, it is best to brainstorm for the best domain name for the business. It should be catchy and will easily be remembered by people. Given that there are probably other people who have been in the business longer and that it is possible that the domain name has already been taken, it is best to think of several names in case it can no longer be used.

There are sites in the web that have search engines to look for a specific subject and using popular keywords for ones website will easily help people find it. These sites also allow one to make a site map which can be downloaded in minutes for a small fee.

Another good example is the various email sites and by doing a tie-up with these companies, one can get exposure as well as free service since people who do not have an account can also sign up and be an active member.

3. A product of good quality should be sold at a decent price. Sometimes, the product one makes is already available in the market. To be competitive, one must figure out a way to convince people as to why this product is better than the other leading brands available. What features does it have that the competitor doesn’t? What makes it unique which is not only about the product on hand but the service that this can give as well?

4. Just like having a normal business, one must acquire the right equipment and machines for the job. These could be merchandise that is either physical or electronic and an online ordering system.

To be successful, one should be sure that the goods that a customer will order can be delivered on time. If there are any problems, a customer support staff or system should be ready to cater to that.

5. It takes money to make more money so one should be careful with what needs to be spent. By putting in tight controls in terms of expenditures and keeping track of the current balance while maintaining the same level of quality saves money which can be used for other things.

To avoid falling in this predicament, the first thing one must do is manage the expenses. It is always good to carry a notebook around to log whatever expenses have been made or have a logbook to keep track how much balance is left. That way, a person can stay within a budget on a monthly basis.

6. With everything in place, it is now time to promote the site. One can email to friends about the site and what it offers then this too will also be forwarded and advertised to others. Another is showcasing ones website in E-zines or electronic magazines to get more customer traffic.

Any business big or small must have the right resources available to get the message across to the people and building a web site or a site map takes time. One can do it alone if that person knows how to do it, get professional help or simply start from the basics and learn it from the ground up.

Web Design and Internet Marketing Company: DirectToIndia.Com


Long Tail Keywords Concept

Wednesday, January 28, 2009

The principle of the Long Tail Keywords is one of the most important aspects of the world of search engine marketing and is one of the primary areas where it helps to get profitable business online with search engine optimization services for micro niches.

The "top most keywords" concept has traditionally been supported by Search Engine Optimization Companies that make their profits by gaining rankings for the top 5-10 keyword terms. So called SEO Gurus writing about getting good rankings but they haven't yet revealed their strategies. This phenomenon creates a sort of "herd mentality" amongst upstart website marketers where it is believed that the top terms provide 80% of the business, However this view has proven unsubstantiated, and in fact the opposite holds true.

Long Tail Keywords Concept might seem a little counter-intuitive at first glance because it seems to go against the grain of focusing on the top few keywords for optimizing a small business website. Its a natural tendency for people to focus on the thousands of visitors that top keywords tend to generate for the most popular keyword terms. Inexperienced webmasters who are unfamiliar with the Long tail Keyword concept are thrilled to see the numbers increase for top keywords, and even happier when those top keyword terms consistently rank well.

Reviewing stats from the major search engines that the actual convertible traffic generated by concentrating on the top 5-10 keyword terms is not as productive as was once been believed. What they have in fact discovered, is that Long tail keywords have been demonstrated to be the best in terms of conversions for calls to action. That is, getting the website visitor to make a purchase, click an adsense ad, fill out an opt-in form, take a poll - or whatever the desired goal.

The fact that the top 10 keyword terms provide a large amount of traffic data is mesmerizing, but the actual conversions - click through rates - are not nearly as high as a site optimized for long tail keywords. All recent studies have proven that a site optimized for 4-5 search terms outside the top terms for a given topic are consistently more productive than the top terms are for that topic. A close examination reveals that most sites will have the majority of their marketing responses generated from terms that are rarely tracked. Furthermore, long tail keywords are much, much easier to get natural search engine rankings for. This is the heart of the "long tail keyword" concept.

One test done which was significant was performed with a client whose main requirement was to rank for two terms. He was convinced that all of his customers focused on two terms. An initial report showed that his top 10 terms brought in over half of the site's overall search referrals. However, when looking at sales generated by search terms,18.8% of conversions were from top 10 keywords. Conversely, 81.2% of the conversions were from hundreds of other search terms outside of the top 10. The 80/20 rule works in reverse, providing a sweet spot of opportunity.

What types of terms are needed to bring visitors? You will see that the Long tail is the only means by which savvy internet marketers should tune their web sites. In the world of the upper level web marketing firms, where the smallest details are tracked, dollars are not won in the pool of super-popular terms, but rather the money is made in the thousands of dozens of keywords known as the long tail. These groups of keywords are highly optimized for what a searcher is looking for - the dozens of small market segments that search for specific needs, specific requirements and detailed terms by the efficient use of search engine filtering.


How to Select a Good SEO Company

Saturday, January 17, 2009

How to Select a Good SEO Company?

How do you hire an expert in SEO? Whom do you hire to increase SERP rankings on specific search terms? SEO is a very big industry; it's hard to know the good SEO Experts or SEO Company. There are lots of scamp SEO professionals and companies they are claiming for what they can’t do.

It's even possible that a merchant thinks a person as an SEO specialist, but hasn't kept up with the ever changing search engine tactics. Using last year's techniques won't optimize performance. He or she should be able to kept both advance and conventional SEO tactics for improving search engine rankings.

It's tough stuff for a person who is seeking SEO to make a choice. The fees range wildly, and a higher price doesn't always buy more expertise. How much should merchants expect to pay? And what, exactly, should they expect an SEO firm to actually do? Don’t ever go with some one who provides at lowest prices in industry. You won’t expect from him as much as you can from a professional Search Engine Optimization Services Company.

The SEO business has more scam artists than most industries. The scammers "are definitely out there and they're everywhere," Many merchants being cheated at web master forums, where people tend to discuss for what they are not knowing about and merchants wants to find SEO services as much as lowest rates they can, and there they get cheated.

"In the last two years there's been a huge saturation in the market, with people who just saw where the money is and started saying they offer search marketing services, and they're kind of figuring it out as they go."

You'll get these companies that will get your site ranked highly for keyword phrases, and they can show you past clients where they've ranked them highly for keyword phrases. But what you don't know as a small business consumer is that those phrases are not being searched for by people, so you may get those rankings but no traffic or sales from them. This is the most common reason for ruination of your marketing campaign.

Warning Signs

Warning against SEO Firms/SEO Experts that offer guaranteed ranking. You don't find offers of guaranteed placement from most of the reputable firms. Almost to affirm it, they'll say, 'We can't guarantee results -- and anyone that would is a charlatan. A good company, first of all, knows that they can't guarantee that they'll get you into the top page of results. Nobody can do that. They can work, and make changes, and that might very well be what happens, and certainly pricing might be based on what's achievable in the end.

But a really good company will be stressing that it's not that they get you on the page for any specific result, it's that they're going to be driving you traffic that's going to drive you sales.

If you want to be found for an extremely specific term An SEO firm "can get you on the first page of search results if you don't mind the fact that you're showing up for 'east Michigan kitchen supplies for small kitchens.'" But of course such a narrow niche might not be valuable (then again, it might be excellent, depending on your business).

Another red flag to watch out for, "is firms that won't tell you what they're going to do," "Be wary of the 'black box' — like, 'We have all these magic secrets, and if you pay us a bunch of money we'll use them, but we can't tell you what they are.'"

"They should be able to tell you exactly what they're doing and how much the cost is for various parts of the service." Adding confusion, not only are there 'black hat' and 'white hat' methods of SEO, there are also 'gray hat' methods, Low notes. These are techniques that aren't exactly unethical, but they're short term and produce little real gain.

"If you run into a situation where the vendor is trying to do anything that is deceptive in any way, shape or form, where they're trying to deliver something the user is never going to see [like hidden keywords] then that's not a path you want to do down."

One of the tricks of unscrupulous SEO firms is to take their client's money and spend part of it on some form of paid search without their client's knowledge.

Traffic begins to increase quickly, of course. However, "all of a sudden you're paying these fees, but you're not realizing who you're paying," And the very day the person stops paying, traffic starts to fade. The SEO firm seems to have them in a vise grip: either keeps paying us, or your search engine presence will disappear. It's as important when a business person hires an SEO firm as which firm they hire. The best time to outsource SEO help is right before a major site redesign. If a merchant doesn't call an SEO firm until after re-launch, you’re building your problems into the site.

By getting your SEO firm involved with the rebuild, you can avoid pitfalls, like excessive use of Flash, HTML frames or graphics that work against search visibility. SEO concerns should be a central driver to a rebuild, not an after-the-fact add-on.

Regardless of when you hire an SEO expert, your own site's size is a key determinant of which firm to hire. There is no 'one-size-fits-all' SEO vendor. A small three to four-person SEO shop would be swamped by a huge corporate account. The problem is that many SEO firms sell what they have, not what's good for you, In other words, it's up to the person to decide if an SEO firm is the right size and has the right approach. The firms themselves will always say take the job, regardless of these issues, as long as a person can pay their fees. When talking to an SEO firm, make sure you're not just talking with the sales reps, cautions Low. Talk to the people who are actually going to be doing the work, and get a sense of what they're doing and what requires for achieving targeted goals by following recommendations.

To truly understand how to hire an SEO firm, it helps if a merchant knows the rudiments of SEO even if they plan on outsourcing all their search work. People are always afraid of it, because the think it's such a mystery, and it's Google and the algorithm is complicated. And it is complicated, but the techniques for quality link building and quality SEO is really not rocket science or a magic.

Merchants can take an important first step and save money by beginning their keyword research themselves. E business owners can use tools like the keyword selector of Google adwords and Word Tracker to find out which keywords consumers use when searching for their products. SEO firms will be using the same tools that you could use, but they'll do it for you they're going to use Google keyword selector tool and Word Tracker just like everyone else. A merchant who's equipped with some preliminary keyword research can tell their SEO firm, this is what I'm interested in, these terms don't apply to me, and these keywords are very important for us. To be sure, a good SEO expert will be able to find or develop terms the business owner won't think of, but "the more you can be involved with your own keyword research, the better. is getting strong name in online marketing media especially in effective search engine optimization and pay per click services. I would recommend for their Gurrunteed SEO Services.

Chaitanya Patel an SEO Marketing Expert.


Why you should consult SEO Company before designing a website

Monday, January 5, 2009

Why you should consult SEO Company before designing a website???

Here, I have listed below the Reasons why you should consult seo company/consultant before website design and development. Having a website is an essential for getting business growth online. You should have your website which impacts quality of your products and business services. A good website can make your business a brand name in little time. Your website should be pretty well designed which attracts user/visitors/consumers to stay on it, some times it may happens because of improper design and navigation visitor may not look at other pages of your website; means you need a website which appeals an visitor to buy products & services from your website online.

Do you think you will get business after designing and hosting your website?
How do people come to know about your pretty well designed website?
Do you think having just a website can fill up buck in pockets?

The Answer would be – NO!!!
Today I would like to explain why it is very important to hire "SEO Consultant" before taking any steps of website design.

1. Finding Industry Keywords - first thing I do before even planning a website is keyword research to make sure my website is in a competitive industry, meaning that they are actually people looking for my website "interest"

2. Domain Name - once your primary keyword selected I am going to buy a domain name, which is not an easy, very often frustrating task but for an SEO consultant its lot easy. Most common mistake, especially in local field is registering your domain name using your First and Last Name (unless you belong to celebrity World). You always want to include your main keyword phrase(s). e.g. is taken? Try adding additional symbols, words, before after "phrase" but still remember that the best idea is if it's short and simple. However hyphens can be used to have a domain name with good keywords. I would prefer to have a domain name with .com rather than .net, .org or any country specific domain name.

3. Planning - once domain name registered, next good idea is to plan your website. Ask your seo consultant to do some research, reviewing your competitors, etc. means overall competitive analysis for your business.

4. Design - Find at least three samples of the designs you like and consult their website navigation/ website structure with SEO consultant. Find something eye catch however think of what you can additionally do to make your site stand out among the sites you liked, again ask an SEO consultant for feedback of design.

5. Find quality web designer - Here's the hardest part, finding good, experienced web design company so your new website is professional, unique, keyword rich optimized and does not break any search engine guidelines is not an easy task.

6. How to find good designer - Ask an SEO Consultant what company he recommends and why? The best scenario would be if the designer you chose has seo expertise so they can include onsite optimization in the package, avoiding future web audits.

However there are so many SEO’ are already there in industry, but you should choose one of them based upon his experiences and portfolios. Get website seo analysis report for free of cost and many companies offers now a day free seo analysis report.

DirectToIndia.Com is an offshore outsourcing Web Designing and Web Development based in India.
Complied By: Chaitanya Patel


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